Founder
Rayhaan Patni
Filmmaker. Music video director. Founder of The Social Twin — India's only agentic AI filmmaking platform. Ten years directing the biggest names in Indian music. Now building the tools he wished he had.
TL;DR
Rayhaan Patni is a Mumbai-based filmmaker and technologist who founded The Social Twin in 2024. After 10+ years directing music videos for Talwiinder, Emiway Bantai, and Vishal Mishra, he built ONE o1 — the world's first agentic filmmaker AI reasoning model trained on Indian cinema grammar. The Social Twin is the only platform in India that combines 40+ AI models, character training, a node-based canvas, and a full brief-to-film pipeline with INR pay-per-use pricing.
Film career
Rayhaan spent over a decade directing high-budget music videos for India's biggest independent artists. His work spans Hindi, Punjabi, and Marathi cinema — with a visual style rooted in Mumbai's underground music scene. He directed videos for Talwiinder, Emiway Bantai, and Vishal Mishra among others.
This decade of on-set experience — lighting, blocking, camera language, editing rhythm — became the foundation for ONE o1's training data. The agent doesn't just generate; it understands desi filmmaking natively.
Why he built The Social Twin
As a working filmmaker, Rayhaan saw two problems: (1) AI tools could generate beautiful single frames but couldn't maintain character identity across a multi-shot film, and (2) every tool was built by engineers, not filmmakers — the UX was wrong for creative workflows.
The Social Twin solves both: character training (Atom X) locks identity from 20 photos, and the node-based canvas mirrors how filmmakers actually think — visually, in connected shots, not in linear prompt boxes.
ONE o1 — Agentic filmmaker AI
Rayhaan led the development of ONE o1 — the agentic filmmaker AI that powers The Social Twin's pipeline. ONE o1 is trained on the visual grammar of Indian cinema: Bollywood lighting, song-picturisation, masala staging, rhythm editing. It handles the full brief-to-film pipeline — from screenplay to final render — with multiple modes for different creative needs.
The agent is free. You only pay for output. Images from ₹2, videos from ₹10. Credits never expire. No subscription.
O.N.E Neural Entertainment
The Social Twin is a product of O.N.E Neural Entertainment — “Of the people. By the people. For the people.” O.N.E is building a creative tech stack for India: The Social Twin (AI filmmaking), 444 Radio (music identity platform), and hardware products including an AI-integrated electric dirt bike and an on-set AI filmmaker companion. Founded Mumbai, 2024.